By: Nomadishere : Seeker of Truth » Blog Archive » Promoting a Website - It’s ALL “Link Building”

[...] 1. Make sure the website you are promoting has content your users would consider valuable. You can think like your users right? 2. Make your list. (This is about 37 sub topics and requires an article for each. There are some great places to start, I’ll be providing more insight in future articles.) 3. Always ask yourself, who is going to help me build my audience? Who is going to have the most impact to my Audience Bottomline? Don’t ask yourself who has the highest Google Page Rank or Alexa Score. Sure these are signs of a popular website, but is that site going to contribute to your Audience Base or not? To determine this I assign a “relevancy” score to each Link Prospect. Then I use a formula that factors in aspects such as PageRank and Alexa Score, as well as # of posts in Techorati that mention the Link Prospects URL, how many websites link to your Link Prospect, and finally…. the “Hub Count.” This is a theory that Competitive Link Builders must know, and it is a simple one. Out of all of your Link Prospects, how many of them link to your competitors, and how many competitors does each link to? If the Link Prospect recevies the highest overall score (relevancy + popularity factors) and is linking to more of your competitors than any other prospect – this is the first to approach, and the list is sorted from there. [...]